Joico Color Intensity Sapphire Blue 118ML professional beauty The irise blonde tone provides

The irise blonde tone provides subtle dimension and depth

our innovative pre-bonded alkaline demi-permanent colour

00C - COLD CHESTNUT is perfect for those looking to achieve a cool

Blue Formula: Reduces brassiness during the lightening process

natural brown finish with pearly undertones

Joico Color Intensity Sapphire Blue 118ML professional beauty The irise blonde tone providesJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every